Key findings
- 1
Rising: coding (production-like environments), computer-use app and website clones, egocentric and robotics demonstration data, enterprise workflow RL environments and data, expert judgment (creative and non-professional domains), expert judgment (professional domains), in-house human data and environment teams at labs, licensed media and content, off-the-shelf and synthetic data, RL environments (all domains), voice and conversational audio and wet-lab and experimental science data.
- 2
Cooling: generalist annotation and microtasks and static maths and verifiable coding tasks.
- 3
Enterprise workflow RL environments and data has the most evidence (8 items).
Figure 1
What labs are buying more of, and less of
Which kinds of training data are in rising demand, and which are cooling?
| Kind of data | Direction | Latest evidence |
|---|---|---|
| Coding (production-like environments)Epoch AI | Rising | Coding remains a major source of demand and environments are moving beyond SWE-bench-style tasks toward productionised setups. |
| Computer-use app and website clonesThe Financial News (Korea), summarising The Information | Rising | Popular items in corporate-data deals include millions of hours of software demonstration videos. |
| Egocentric and robotics demonstration dataBetaKit | Rising | Mecka (body-sensor and iPhone human-activity data for humanoids) raised a $60M Series B; it passed a $100M run rate in June and expects $300M by year end. |
| Enterprise workflow RL environments and dataMercor | Rising | Mercor runs a program paying companies for workflow data and says frontier models are increasingly trained to work inside companies. |
| Expert judgment (creative and non-professional domains)SemiAnalysis | Rising | SemiAnalysis: coding is the largest demand, but spending on photography, music and design has picked up as labs seek breadth. |
| Expert judgment (professional domains)TechCrunch | Rising | Snorkel's run rate rose eighteenfold in 12 months to $375M, which TechCrunch attributes to labs' appetite for high-end training data. |
| In-house human data and environment teams at labsEpoch AI | Rising | A founder told Epoch there has been "substantially more in-housing" as labs build their own data teams, to avoid vendor margins and keep priorities confidential. |
| Licensed media and contentThe Motley Fool (via Yahoo Finance) | Rising | Reddit data licensing revenue grew 24% to $43M in Q2 2026, with OpenAI and Google its two biggest buyers, but remains a small share of revenue. |
| Off-the-shelf and synthetic dataTechCrunch | Rising | Snorkel shifted to selling completed datasets ("data-as-a-service"), generating data synthetically alongside subject-matter experts. |
| RL environments (all domains)TechCrunch | Rising | Surge CEO Edwin Chen said demand for RL environments inside labs had seen a "significant increase"; Anthropic discussed spending over $1B on them. |
| Voice and conversational audioContrary Research | Rising | Contrary: as voice agents move to full-duplex conversation, the bottleneck has shifted to training data; all major dialogue datasets combined total about 3K hours. |
| Wet-lab and experimental science dataContrary Research | Rising | Anthropic set up a wet lab in the San Francisco Bay Area to run physical biology experiments (confirmed by its head of life sciences): labs generating experimental data in-house. |
| Multilingual and low-resource languagesThe Next Web | Steady | DoorDash's Tasks app includes recording unscripted conversations in another language. |
| Generalist annotation and microtasksAmazon Mechanical Turk | Cooling | Amazon Mechanical Turk, the original crowd microtask marketplace, permanently closed on 30 September 2026. |
| Static maths and verifiable coding tasksGround Level AI | Cooling | Will DePue (ex-OpenAI) argued that abundant, auto-gradable maths and coding datasets that RL relied on are being exhausted. |
Sample. 15 kinds of training data, each read from its most recent evidence (linked), to 30 Oct 2026.
Direction is what the evidence says about demand for each kind of data (more buyers, bigger contracts, rising or falling prices), as of its date.
Source. AITraining.jobs Research, What AI Labs Are Buying, October 2026 edition.
Figure 2
All the evidence
What does each source say about demand for each kind of data?
| Kind of data | Direction | Evidence |
|---|---|---|
| Enterprise workflow RL environments and dataMercor | Rising | Mercor runs a program paying companies for workflow data and says frontier models are increasingly trained to work inside companies. |
| Enterprise workflow RL environments and datamicro1 | Rising | micro1 committed to spend $1 billion over 12 months acquiring and licensing enterprise operational data to build RL environments, financed by Citi and Hercules Capital. |
| Egocentric and robotics demonstration dataBetaKit | Rising | Mecka (body-sensor and iPhone human-activity data for humanoids) raised a $60M Series B; it passed a $100M run rate in June and expects $300M by year end. |
| Generalist annotation and microtasksAmazon Mechanical Turk | Cooling | Amazon Mechanical Turk, the original crowd microtask marketplace, permanently closed on 30 September 2026. |
| Voice and conversational audioContrary Research | Rising | Contrary: as voice agents move to full-duplex conversation, the bottleneck has shifted to training data; all major dialogue datasets combined total about 3K hours. |
| Expert judgment (professional domains)TechCrunch | Rising | Snorkel's run rate rose eighteenfold in 12 months to $375M, which TechCrunch attributes to labs' appetite for high-end training data. |
| Off-the-shelf and synthetic dataTechCrunch | Rising | Snorkel shifted to selling completed datasets ("data-as-a-service"), generating data synthetically alongside subject-matter experts. |
| Enterprise workflow RL environments and dataFortune | Rising | micro1 told the Spirit Airlines bankruptcy court it had completed more than 50 data transactions in the preceding 45 days. |
| Enterprise workflow RL environments and dataFortune | Rising | SimpleClosure said its number of AI buyers for company code and workplace data grew ninefold versus 2025. |
| Wet-lab and experimental science dataContrary Research | Rising | Anthropic set up a wet lab in the San Francisco Bay Area to run physical biology experiments (confirmed by its head of life sciences): labs generating experimental data in-house. |
| Expert judgment (professional domains)TechCrunch | Rising | TechCrunch describes near-bottomless demand for unique training data; some researchers think data spend could rival compute. |
| Off-the-shelf and synthetic dataTechCrunch | Rising | micro1 increasingly generates synthetic data without humans and resells off-the-shelf datasets at 80% to 90% gross margins. |
| Enterprise workflow RL environments and dataThe Financial News (Korea), summarising The Information | Rising | The Information (about 20 interviews) reported surging demand for corporate data (chats, emails, meeting recordings, code histories); Protege said its transaction volume rose from $30M to at least $100M. |
| Enterprise workflow RL environments and dataThe Financial News (Korea), summarising The Information | Rising | Protege's CEO said total transaction volume rose from $30 million the previous year to at least $100 million in 2026. |
| Computer-use app and website clonesThe Financial News (Korea), summarising The Information | Rising | Popular items in corporate-data deals include millions of hours of software demonstration videos. |
| Static maths and verifiable coding tasksGround Level AI | Cooling | Will DePue (ex-OpenAI) argued that abundant, auto-gradable maths and coding datasets that RL relied on are being exhausted. |
| Expert judgment (professional domains)Dealroom News (summarising The Information) | Rising | Mercor reached a $2B gross run rate in June 2026 paying domain experts (physics, finance) to create training data; growth also from AI app developers and Fortune 500 firms. |
| Generalist annotation and microtasksRuntime Wire | Cooling | Runtime Wire frames Mercor's growth against MTurk's decline as labs shifting paid human labor from commodity microtasks to expert work. |
| Egocentric and robotics demonstration dataStartupFeed | Cooling | Price signal, not volume: Indian egocentric data rates fell 30% from January to June 2026 as more suppliers entered, per an industry executive. |
| Licensed media and contentThe Motley Fool (via Yahoo Finance) | Rising | Reddit data licensing revenue grew 24% to $43M in Q2 2026, with OpenAI and Google its two biggest buyers, but remains a small share of revenue. |
| Licensed media and contentTechCrunch | Rising | Wirestock moved from selling its library off the shelf to custom content requests; it supplies six of the largest foundation model makers at a $40M run rate. |
| Licensed media and contentCASRAI | Rising | Wiley reported $49M of AI licensing revenue in FY2026 (year to 30 Apr 2026), up 23%, and over $110M lifetime. |
| Egocentric and robotics demonstration dataCNN Business (syndicated on KVIA) | Rising | An industry analyst said that by late 2025 the robotics industry began using human video data as a cheaper middle ground; one supplier finds only about half of submitted footage usable. |
| Egocentric and robotics demonstration dataMIT Technology Review | Rising | micro1's CEO said robotics data demand is increasing fast and robotics firms spend over $100M a year on real-world data from micro1 and peers. |
| Egocentric and robotics demonstration dataMIT Technology Review | Rising | micro1 says it has tens of thousands of hours of chore footage; Scale AI announced more than 100,000 hours. |
| Egocentric and robotics demonstration dataThe Next Web | Rising | DoorDash launched a Tasks app paying couriers to film chores and record other-language conversations for AI and robotics training. |
| Multilingual and low-resource languagesThe Next Web | Steady | DoorDash's Tasks app includes recording unscripted conversations in another language. |
| Licensed media and contentThe Motley Fool (earnings call transcript) | Cooling | Getty: two large multiyear deals drove Q4 2025; management expects data licensing at low single-digit percentages of revenue and forecast no additional large-scale licensing revenue for 2026. |
| Enterprise workflow RL environments and dataEpoch AI | Rising | Epoch AI interviews (18 people at RL-environment startups, neolabs and frontier labs) found enterprise workflows to be a major growth area after maths and coding. |
| Enterprise workflow RL environments and dataEpoch AI | Rising | An RL-environment founder predicted enterprise workflows would "explode" in 2026 because labs favour tasks that are valuable and quantifiable. |
| Computer-use app and website clonesEpoch AI | Rising | Enterprise-workflow environments often rely on clones of apps like Slack or SAP; a lab researcher warned many clones are buggy. |
| Wet-lab and experimental science dataEpoch AI | Rising | Epoch notes partnerships between labs and product companies, including Benchling and Anthropic for biology workflow environments. |
| Static maths and verifiable coding tasksEpoch AI | Cooling | Interviewees said maths tasks are easy to make but may be declining and transfer poorly. |
| Coding (production-like environments)Epoch AI | Rising | Coding remains a major source of demand and environments are moving beyond SWE-bench-style tasks toward productionised setups. |
| In-house human data and environment teams at labsEpoch AI | Rising | A founder told Epoch there has been "substantially more in-housing" as labs build their own data teams, to avoid vendor margins and keep priorities confidential. |
| Computer-use app and website clonesSemiAnalysis | Rising | SemiAnalysis reports much computer-use environment work is outsourced; UI gyms cost about $20,000 per site and OpenAI has bought hundreds. |
| Expert judgment (creative and non-professional domains)SemiAnalysis | Rising | SemiAnalysis: coding is the largest demand, but spending on photography, music and design has picked up as labs seek breadth. |
| Generalist annotation and microtasksBusiness Insider (syndicated on AOL) | Cooling | Mercor ended a Meta project and offered contractors a similar one at $16 an hour, $5 less; Scale cut a generalist contractor team. |
| Multilingual and low-resource languagesVentureBeat | Steady | Meta built a 3,350-hour corpus across 348 low-resource languages from compensated local speakers for its Omnilingual ASR release. |
| Expert judgment (professional domains)Fortune (Bloomberg) | Rising | OpenAI paid 100+ former investment bankers about $150 an hour (via third-party suppliers) to build financial models for training. |
| Generalist annotation and microtasksBusiness Insider (syndicated on AOL) | Cooling | Business Insider: Scale AI slashed a team of contractors focused on "generalist" work in October 2025. |
| Voice and conversational audioContrary Research | Rising | David AI, a conversational-audio data vendor, said at its October 2025 Series B that it works with several Mag7 companies and most leading AI labs. |
| Multilingual and low-resource languagesBusiness Insider | Steady | Business Insider: xAI and others pay up to about $100 an hour for trainers, including for teaching languages such as Japanese. |
| Expert judgment (professional domains)TechCrunch | Rising | Mercor pitched investors on building RL environments for domain tasks such as coding, healthcare and law. |
| RL environments (all domains)TechCrunch | Rising | Surge CEO Edwin Chen said demand for RL environments inside labs had seen a "significant increase"; Anthropic discussed spending over $1B on them. |
| Expert judgment (professional domains)Business Insider (syndicated on AOL) | Rising | xAI eliminated more than 500 data labellers in September 2025 to prioritise higher-paid specialist roles. |
| Generalist annotation and microtasksMechanize | Cooling | Mechanize (an RL-environment seller) predicted labs would move away from cheap procedurally generated tasks and low-paid contractors toward full-time domain experts. |
| Generalist annotation and microtasksTechCrunch (citing Bloomberg) | Cooling | Scale AI cut 14% of staff and 500 contractors; its interim CEO said it had scaled its core data-labeling business too quickly. |
| Licensed media and contentThe Decoder (summarising Bloomberg) | Rising | OpenAI, Google and others bought unpublished creator video at $1 to $4 per minute; an agency executive warned the window will not stay open forever. |
| Generalist annotation and microtasksAppen Limited (ASX: APX), ASX announcement | Cooling | Google, Appen's largest customer (30.3% of FY23 revenue), terminated its contract, ending all projects by 19 March 2024. |
| Generalist annotation and microtasksThe Verge (with New York Magazine) | Cooling | Kenyan Remotasks annotators said pay fell from about $5 to $10 an hour to $1 to $3 an hour by early 2023. |
Sample. 51 evidence items, newest first.
Source. AITraining.jobs Research, What AI Labs Are Buying, October 2026 edition.
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AITraining.jobs (2026). What AI Labs Are Buying, October 2026 edition. https://cyberjobs.cc/research/what-ai-labs-are-buying/2026-10
BibTeX
@misc{aitrainingjobs_what_ai_labs_are_buying_2026_10,
author = {{AITraining.jobs}},
title = {What AI Labs Are Buying, October 2026 edition},
year = {2026},
howpublished = {\url{https://cyberjobs.cc/research/what-ai-labs-are-buying/2026-10}},
}More research
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